top of page
CORONA
CHALLENGE
​
When Corona wanted to rebrand "Refresca", its hard tropical punch, they knew they would need to reach a new audience in a personal and unique way.
IDEA
Black and brown women deserve to see themselves as queens. So we recognized that their “Coronas”—their “crowns”—have been there all along, offering a toast to celebrate them with this bold beverage.
ROLE
I ideated, wrote, and produced this spot to celebrate Black and brown women who seldom get to see themselves as queens. I also worked on the rest of the 360 campaign including social, experiential, and digital extensions.
.png)
"Let flavor reign"
RESULT
This campaign was so successful that we created a second spot translating the original into Spanish. Then, the campaign was renewed the following year. Leading us to shoot another spot on an LED Volume stage (virtual production stage) using the same beloved creative and scripts.
bottom of page