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Corona
Crown the bold! When Corona wanted to rebrand "Refresca", its hard seltzer, they knew they would need to speak to their audience in a personal and unique way. This campaign was so successful, that we created a second spot in Spanish
And a unique version en Español!
I wrote this spot to celebrate Black and brown women who seldom get to themselves as queens.
We created digital (as well as social) ads
And then we took this 360° campaign on the road with an experience fit for all our queens!
We were featured in Ad Age
And audiences were pretty hyped on the spot!
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