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DISNEY
CHALLENGE
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Not just promote the third film in a popular franchise, but allude to the entry a new character, creating an unforgettable moment.
IDEA
For social, we slowly unveiled the introduction of this character using Instagram’s grid format. Each post added to a greater puzzle, asked teaser questions, and culminated in a big reveal. For experiential, we appeared at VidCon, where we showcased the leading characters from the films and empowered guests to explore different enclaves of the world of Auradon through colorful adventures.
ROLE
I ideated, wrote, and produced the social and experiential activations.
"Auradon will never be the same"
RESULT
Audience engagement was high, garnering almost 1 million impressions with this social campaign. There were thousands of excited visitors at the in-person activation, creating buzz-worthy experiences to all who visited our little piece of Auradon.
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