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INFINITI
CHALLENGE
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We wanted to highlight some of Infiniti’s key technologies with a spot utilizing only existing footage.
IDEA
We spotlighted visually engaging movements mirroring Infiniti’s key features for spots that feel bespoke.
ROLE
We spotlighted visually engaging movements mirroring Infiniti’s key features for spots that feel bespoke.
"Extend your senses"
RESULT
Infiniti sales for the featured models was up 23% overall.
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