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DEVA CURL
CHALLENGE
​A brand refresh including a brand awareness campaign and educational activations.
IDEA
We showcased how Deva Curl differentiated itself, tapping influencers for tutorials and educational activations.
ROLE
We showcased how Deva Curl differentiated itself, tapping influencers for tutorials and educational activations.
"Love your hair."
RESULT
Explosive social media engagement, increased by 72%, with an outpouring of positive comments and impressions.
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