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COLOR OF CHANGE
CHALLENGE
​Voter turnout had reached an all-time low. We wanted every voter to know that every vote matters, every voice is vital, and that we needed our audience to do just one, transformative thing: vote.
IDEA
Featuring a number of high profile, socially active individuals—from Magic Johnson to Holly Robinson Peete—I wrote this piece in order to highlight the importance of voting, especially when confronting inequity.
"Want to stop voter suppression, be the solution? Change a life, the world, the institution?
VOTE "
ROLE
I ideated, wrote, produced, and starred in this spot that appeared on TV, online, and on social platforms.
RESULT
Voter turnout this year was up across our key demographics, and engagement with the spot was up by 35%.
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