top of page
MANIFESTOS
CHALLENGE
​
Lexus wanted manifestos to help define the year of upcoming campaigns.
IDEA
Two anthemic manifestos for two different demographics. For Black audiences, we celebrated a propulsive narrative for an inspirational lifestyle. For LGBTQ+ audiences, we illuminated a bright future rooted in prolific identity.
"You are excelling
Forward/Upward/Inward
Sublimely aligned
With the vision of life, love and self That's always lived inside of you That's always in bloom
And BOOM
You manifest destiny
Live in ecstasy
Accelerate endlessly
To the best version of you.
It's true.
You are: a kaleidoscope of spirit
Your ancestors perseverance
A no limits exhibit
Of every maneuver
-Not right or wrong
You are a song
Culminating in perfect harmony
The yin/yang
Start/finish
Night and day
Because you're not following a road
You're paving the way "
ROLE
I ideated, wrote, and produced this campaign that appeared internally.
RESULT
Lexus greenlit another year of campaigns for multiple different demographics.
bottom of page