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NEW AMSTERDAM VODKA
CHALLENGE
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Create an anthemic ad unlike the typical alcohol spots.
IDEA
There are so many instances throughout the day that you can claim a victory. And for those victories, we raise a toast.
ROLE
I ideated, wrote, and produced this ad that appeared on TV, online, and on social platforms.
"Raise that glass in victory"
RESULT
Revenue increased by $5 million.
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