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MCDONALD'S
CHALLENGE
​
McDonald’s has never provided its stance on LGBTQ+ rights—until now. The brand wanted to come out in a way that felt authentic and joyful.
IDEA
We debuted a 360 campaign with this spot celebrating not just the diversity and strength of the LGBTQ+ community, but highlighting its main tenant: love, connecting to McDonald’s tagline “I’m lovin’ it”.
ROLE
I ideated, wrote, and produced this animated commercial.
"LIVING,
STRIVING,
AND STILL THRIVING"
RESULT
Millions of impressions across social media and positive engagement with innumerable fans saying that they felt seen and loved.
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