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LEXUS
CHALLENGE
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A brand awareness campaign debuting during Valentine’s Day that embodies the season of love in a uniquely Lexus way.
IDEA
Two drivers, one stoplight, endless opportunities for connection.
ROLE
I ideated, wrote, and produced this spot that appeared on TV, online, and on social platforms.
"All that love, and so much more"
RESULT
A record-breaking year with a revenue increase of 3.3% or about 1 million units sold worldwide.
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