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DORITOS

For the second year of Dorito's Solid Black initiative, the brand found that audiences didn't know about the cause. That's why we created this campaign celebrating diverse philanthropists or "Black Changemakers" 

 

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We debuted a spot featuring the year's Changemakers, OLV interviews with the Changemakers, and even a signature, limited-edition chip emblazoned with the art of one of the Changemakers: artist collective Mz.Icar

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THE GREATEST ADVENTURE STARTS WITH JUST A FLICK OF THE PEN

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