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DORITOS
CHALLENGE
​For the second year of Dorito's Solid Black initiative, the brand found that audiences had low awareness about the cause.
IDEA
We fell in love with our diverse philanthropists or "Black Changemakers” by learning all about them and their causes. We showcased the Changemakers with a TV spot, OLV interviews, a limited-edition new Doritos flavor, and signature chip bag emblazoned with the art of one of the Changemakers: artist collective Mz.Icar.
ROLE
I ideated, wrote, and produced this commercial, the OLV interviews, and social activations.
"Help
shape
change"
RESULT
Social engagement soared by 44%, with customers loving Doritos’ commitment to the community.
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