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BLACK PANTHER: WAKANDA FOREVER
CHALLENGE
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The first “Black Panther” film was a box office and cultural powerhouse. But after the devastating passing of the actor portraying the titular Black Panther, the subsequent marketing needed to be carefully navigated. In this partnership between Marvel, Disney, and Lexus, there were innumerable voices to be heard, a legacy to preserve… and no brief.
IDEA
The Dora Milage are a fierce, female-led cadre of Wakandan warriors. So we followed their action-packed adventure featuring a car chase, future-forward tech, and a mission accomplished by the sharpest defenders of the realm.
ROLE
I ideated, wrote, and produced this short-film style commercial that appeared on TV, online, and on social platforms.
"I'll take a spear over a speech any day"
RESULT
The “Black Panther: Wakanda Forever” box office was mighty—with over $859 million worldwide gross. And the featured Lexus model preorders were completely sold out.
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