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WESTERN DIGITAL
CHALLENGE
​Memory banks are one of Western Digital’s offerings, an item which doesn’t have a lot of obvious glamor. And while our demo was avid gamers, we couldn’t use any aspect, name, character, or setting from popular games.
IDEA
We created our own characters—some inspired by iconic games to reach the most diehard gamers, and other characters designed by pure imagination.
ROLE
I ideated and wrote these ads.
"The choice is yours. The loss is theirs"
RESULT
Revenue increased by $1.55 billion, with social engagement increased by 36%.
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