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PEPSI
CHALLENGE
Promote Black-owned restaurants and the consumers who love them.
IDEA
We created the "Strength of a Woman" event celebrating accomplished women, created a contest gifting numerous restaurant-centric perks, created social content, and produced Pepsi Dig-In Day in Washington D.C. with local Black-owned restaurants.
ROLE
I ideated, wrote, and produced this campaign that appeared experientially, online, and on social platforms.
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"Everyone wins when you dig in"
RESULT
Over 3000 attendees enjoyed 25 Black-owned restaurants on Pepsi Dig-In Day.
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