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PNC BANK
CHALLENGE
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PNC Bank has multiple philanthropies that potential beneficiaries and the general public are unaware of.
IDEA
With so much info to fit into so little time, I wrote this spot showcasing vital features through the community who’s benefited by them. All with the guidance of a hummingbird, representing the freedom of PNC delivers.
"It's not just about dollars—it's about change"
ROLE
I ideated, wrote, and produced this spot that appeared on TV, online, and on social platforms.
RESULT
PNC experienced record revenue, with an increase of $370 million and engagement with the benefits from the spot up a whopping 68%.
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