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KIM CRAWFORD WINES
CHALLENGE
Kim Crawford Wines wanted a brand awareness campaign focused on their white wines.
IDEA
“Happy hour" is a cherished gateway to the best part of the day. I coalesced that insight with the golden hue of Kim Crawford wines. All to create the ownable, elevated synthesis: "Golden Hour".
ROLE
I ideated, wrote, and produced this campaign that appeared on TV, online, and on social platforms.
"It's Golden Hour"
RESULT
The brand’s U.S Sauvignon Blanc market share increased from 10.3% to 10.9%, with Kim Crawford being the #1 Sauvignon Blanc brand in the country and top New Zealand import brand in the country.
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